Emami Aamod, New Alipore: a buyer guide

This guide is for people who have already seen the project and want to compare homes sensibly. It explains what changes from tower to tower, how to read the area figures, how the payment plan works, and what to ask the developer. It is written by ARFL REALTY FIRST, an independent advisor, and is not the developer's own publication. For pictures, maps and the full unit list, use the home page.

Which tower suits which buyer

The four towers are not copies of each other. The brochure plans show clear differences in home type, size and height.

Odd and even floors in a tower can have slightly different built-up and saleable areas, so always ask for the exact unit and floor, not just the tower. The floor plan viewer shows each layout.

How to read the area figures

Every unit in the brochure has three numbers, and they are not interchangeable. Carpet area is the floor you can lay a carpet on, inside the walls. Built-up area with balcony adds the thickness of walls and the balcony. Saleable area adds a share of common areas. Price per sq ft quotes usually use saleable area.

Here is a worked example from the brochure. Tower 2, unit A1 has 1,876 sq ft of carpet area, 2,285 sq ft built-up with balcony and 2,709 sq ft saleable. The saleable figure is about 44% larger than the carpet figure. Across all 19 layouts in the brochure that gap runs from 39% to 52%.

This matters when you compare two projects. A rate of a given amount per sq ft on saleable area is not the same as the same rate on carpet area. Ask which area every quote uses, and check the carpet area written in the agreement for sale.

How the payment plan works

The sales material describes a time-linked plan, not a construction-linked one. You pay a small booking advance, the rest of the first 9% within 15 days, another 16% within 45 days of booking, then 25% at the one-year mark, 25% at two years and 25% when possession is offered. The first two steps together make 25%, so the plan reads as four equal quarters. The later dates run from the day the 9% is payable, not from construction milestones.

The percentages apply to two bundles. The first is the Total Sale Consideration: basic price plus EDC, PLC, FRC and car parking. The second is Other Charges: DG back-up, legal charges, sinking fund, municipal deposit, maintenance deposit and club membership. A quote that shows only the basic price leaves out both. The plan is shown in full in the price section. Terms apply and the developer can revise it.

Location in short

The site is on Vinoba Bhave Road at James Long Sarani, about 200 m from Taratala Crossing. The brochure marks a 24 m wide road as the congestion-free approach. Majerhat Metro is the nearest station the brochure lists, and the nearest named hospital and school sit well inside two kilometres. The brochure's own distance lists are on the location section. They are the developer's figures, so drive the route yourself at the hour you would travel.

Amenities worth checking in person

The master layout numbers 51 features. A few are worth asking about specifically because they decide daily use: the clubhouse sits in Tower 1, so ask how far your tower is from it; the infinity pool, bar lounge and gym are in the clubhouse; the lake and fountain are the centre of the landscape; and parking is at podium and basement levels with EV charging points listed. Photographs and the full list are in the amenities section. Specifications in the brochure are marked proposed.

Questions to ask before you book

• Which exact unit, floor and tower is available today, and in writing?
• What is the full cost sheet: EDC, PLC, FRC, parking, club membership, deposits, GST and registration?
• Does the WBRERA page show the same completion date and tower-wise plans as the sales team?
• What carpet area is written in the agreement for sale, and how was it measured?
• Which payment plan applies to your booking, and how is it worded in the allotment letter?
• When is the clubhouse due, and will it be ready before handover?
• Who collects the maintenance and sinking fund, and in what amount?

Check the registration yourself

Open the official WBRERA project page for WBRERA/P/KOL/2024/002136. Compare the promoter name, project address, completion date and sanctioned plans with what you have been told. Do the same for any agent you deal with, including ARFL REALTY FIRST: the agent registration details are in the footer of every page.

What this guide cannot tell you

It cannot confirm availability or a final price, it does not replace the developer's documents, and it is not investment advice. Prices and plans change, so use it to ask better questions.